Listen to today’s Music Business Poochcast™
Unsigned Acts and Drawing Fans
by: Professor Pooch
© 2010, 2011 David J. Spangenberg
I look all around the country and I see so many Musical Artists & Bands looking for places to play, hoping for as large an audience as possible, wanting to be heard, wanting to gain new fans, wanting to earn a living doing what they love to do – which is: Creating and Playing their Music.
Naturally, they are going to go where they can be hired, which most of the time consists of different Bars, Clubs and other drinking establishments…
Well, in theory, this should work pretty well; the Artist has places to gather and nurture fans, and they’re doing what they love to do – play Music. But, as I’m sure most of you have found out, this rarely works very well, unless you’re in a “Covers” Band…
Why? The 1st of a couple main reasons is actually very simple when you really look at it…
I remember quite well my pre-teen and teenage years, when I was a potential Music fan like anyone else of my generation, and therefore, I was introduced to, and developed a taste for Music, and the Artists of that time, who delivered it.
This Music seriously affected me in one way or another in these formidable years. Music, and the Artists who presented and represented this new music to me, appeared as one entity. And this entity, and the other influences at that time of my life really affected me and became a major part of my life during this ever-important time of my life. A time when I, this young, growing person, became – ME.
That was MY Generation, but you and every other generation living and growing socially and otherwise through these same important preteen and teenage years, accumulate your own tastes, including whom you are or were influenced by, etc. You, like me, and everyone else, are attracted to certain kinds of music and the lifestyle associated with it, and you create, and start putting together your tastes which you associate with this very important part of your life. Your social, and therefore your musical life, are formulated together – by Music, and the Musical Acts that brought this Music to you…
So, let’s look at the situation and do some simple math:
On one side we have: Unsigned Acts who are usually forced to play where they can, most often in Clubs, Bars, what have you. Clubs, in most localities, require your potential fans to be ages 21 and above where liquor is served. And, of course, the establishments want/expect you to draw lots of fans, to drink up and make them money.
The problem is, that in these types of places, most of your potential fans, being over the age of 21, are already pretty set in their tastes. They want cover-bands and songs from their generation, or they go to arena-type concerts where the “Stars” whom they associate with these songs that made up these important years, perform.
Now, on the other side we have: Those potential fans under the age of 21 who are stuck listening to whatever is programmed into their head for them to hear, which is usually coming from the Major Labels, or their Subsidiaries. Too many of these younger people have no idea what they are missing because they are not given the opportunity to see and hear some great local unsigned acts that they could discover and call their own, because they can’t see these Artists and hear their Music - because they’re not allowed in the door!
Yes, there is, of course, a seemingly obvious answer to this problem. But all-ages shows have their own issues, and only partly solve the overall situation even when these type gigs are available… The real answers run much deeper…
Now I’ll ask you to please tune in tomorrow for Part 2, where I will delve deeper into the murky mire of drawing fans to your shows – and beyond…
And, remember, you can always reach me at Pooch@professorpooch.com